Prompt: This three week long project focused on rebranding a generic store’s food packaging starting with creating a logo, color palette, and overall mood for the design.
This picnic box is aimed at Trader Joe’s consumers looking to bring wine and snacks on their next outdoor adventure. The moodboard included colors resembling bright sunny weather, nature, and rose wine. Timeless modern geometric shapes were introduced to play off the box itself and appeal to a range of ages.
In future iterations I think the design would benefit from cohesive imagery and iconography styles, also possibly expanding on an outdoor picnic theme with pattern or texture.
moodboard
first iteration
